At the early ideation stage, Joe engaged Kite + String to help bring clarity and structure to his long-standing vision. We worked closely with him to develop brand positioning, messaging, and a strategic framework, ensuring his ideas translated into a compelling and cohesive brand. Additionally, we explored visual identity and creative direction, aligning the brand’s essence with its mission. Through strategic ideation and collaborative brainstorming, we helped Joe establish the foundation for a venture he plans to launch in the near future.

"I engaged Kite + String earlier this year to help with some ideation around a concept that had been simmering for years. It was exactly what I needed to kickstart my venture. My collaboration with Alyssa and Liz took a deep dive into my vision and values to create a working brand concept that I plan to launch in the near future. We generated some great ideas together and I look forward to further collaboration with Kite + String in the future."